Campaigns managed across
What We Do
Full-funnel advertising for theatrical releases
Strategy & Planning
AI-generated media plans tailored to your film, release date, budget, and target territories.
Execution & Buying
Campaign setup and management across Google, Meta, and TikTok from one platform. Search, video, display, carousel, and retargeting.
Optimisation & Reporting
Real-time performance dashboards with box office attribution. Autopilot optimisation keeps budgets working harder.
How It Works
Brief
Share your film, dates, budget, and goals.
Plan
We generate a multi-platform media plan with targeting, creatives, and budget splits.
Launch
Campaigns go live across Google, Meta, and TikTok. Autopilot monitors and adjusts daily.
Results
Live dashboards track spend, conversions, and ticket sales—with weekly reports and recommendations.
Built on Our Own Technology
We don't use off-the-shelf tools. Popcormel runs on a proprietary platform built for film distribution—from AI-powered plan generation to cross-platform ad execution and real-time box office reporting.
Three Markets. Five Languages.
Estonia
ET / EN
Tallinn · Tartu
Latvia
LV / EN
Riga
Lithuania
LT / EN
Vilnius · Kaunas
+ Russian-language campaigns available
We know the cinema landscape in every Baltic territory—the exhibitors, the audiences, and the release calendar. Your campaigns launch with local precision, not translated guesswork.
Who We Work With
Film Distributors
Releasing theatrically in the Baltics
Marketing Teams
Managing campaigns across multiple platforms
Sales Agents
Promoting titles at markets and festivals
Production Companies
Building audience ahead of release
“If you're putting a film in Baltic cinemas, we're the team that fills the seats.”
About Popcormel
Popcormel was founded to solve a specific problem: film distributors in the Baltics had no dedicated advertising partner that understood both the platforms and the market.
We built the technology. We learned the territories. We run the campaigns that connect films to audiences across Estonia, Latvia, and Lithuania.
Our team works across all three countries, in five languages, with a shared obsession: making sure good films find their audience.
Ready to Launch Your Next Campaign?
Tell us about your film and we'll show you what a plan looks like.
GET IN TOUCHinfo@popcormel.com